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Midem launches new music competition

Midem launches new music competition

The competition offers advertising agencies, record labels and artist managers the opportunity to present a campaign with 10 finalists selected by advertising magazine Contagious.

Editor Will Sansom said: "Today's connected consumer (is) looking for entertaining, relevant and meaningful experiences. Being generous with great content such as music may be a sure-fire way to drive engagement for a brand, but it can also help artists to gain exposure on a mass scale."

The 10 finalists will present their campaigns in front of a jury composed of music industry professionals, brands and advertising executives as well as the media. The winner will be announced on January 30 during the new Visionary Monday's programme.

Entries are now open and must be made before November 15, although companies can submit more than one project providing it ran this year.

Visionary Monday's programme will focus on audience engagement and include short presentations, debates, consumer surveys and the results of the weekend's flagship competitions and events.

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