Music industry B2B expo Midem will move from its regular January/February slot into summer in 2015, taking place between June 5 and 8 in Cannes.
The organisers of the event have announced an enlarged programme to ‘support labels and their artists looking to export internationally’, as well as new exhibition space and content devoted to Tech & Innovation.
“Midem 2015 will have a new look, new content and a new atmosphere, as well as being partially open to the general public. We believe the result of the changes will be a bigger, more vibrant Midem, with more participants from more countries. All of this and a move to a June date when Cannes is at its best,” noted Bruno Crolot, Director of Music Markets at Reed MIDEM.
The new programme has been designed to provide talent with live showcases in front of Midem delegates and the public, access to the Midem conference sessions and senior industry mentors and VIP networking opportunities amongst other features.
Reacting to the new programme, Daniel Glass, Founder/President of Glassnote Entertainment Group said: “That's fantastic. I hope to bring our artists!”
Horst Weidenmuller, CEO of !K7 Records GmbH added, “I look forward to discovering Midem in June 2015.”
In another development, the 49th edition of Midem will see the launch of a new Innovation and Technology area open to clients and the general public.
Vivendi’s EVP Communications and Sustainable Development, Simon Gillham said, “Vivendi has been involved with Midem for the past four years as part of our renewed focus on content, media and innovation. The development of Midem’s Tech & Innovation programme is absolutely in line with our strategy to seek out and develop innovative content and ideas. If we can do this in the kind of atmosphere that Cannes offers in June…all the better.”
YouTube’s Global Head of Music Partnerships, Christophe Muller commented, “Midem is an important event for us and we look forward to gathering with the entire music industry early June in Cannes.” Pierre Mossiat, CEO Strictly Confidential and President of the International Music Publishing Forum, added his backing, “I appreciate how Midem is working on improving the event to better serve the needs of the music industry.”