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MTV European Music Awards - all the winners

TINA HART
MTV EMA 2012

The winners of the MTV European Music Awards were announced at a ceremony in Frankfurt's Festhalle last night (November 11).

Rihanna led the nominees list with six nods, followed by Taylor Swift with five and Justin Bieber and Katy Perry with four. But the most victorious on the night were Taylor Swift and Justin Bieber who each took home three trophies with Carly Rae Jepsen and One Direction following with two.

Hosted by Heidi Klum, the 19th annual awards show aired live at 9pm CET and fans were able to interact through a ramped up cross-platform social engagement campaign that incorporated gamification, social ‘clout’ rewards, social sentiment, a Video Wall Studio and a second screen live viewing experience across 36 regions and 22 languages. David Hasselhoff was also appointed as the ceremony's social media correspondent.

Philip O’Ferrall, SVP, Digital, Viacom International Media Networks, said: “The MTV EMA is the only awards show with such a coordinated, global digital media campaign. Thanks to our scale and reach, we take social engagement around the EMA to unparalleled levels. From our EMA sites to Twitter to Facebook to our EMA app, our goal is to create a richer, more immersive social experience for music fans around the world.”

The 2012 MTV EMA feature performanced by Taylor Swift, Muse, No Doubt, Carly Rae Jepsen, fun., Rita Ora, Alicia Keys, Pitbull, The Killers and Psy, with appearances by Ludacris, Kim Kardashian, the Jonas Brothers, producer/DJ Madeon, and more.

The full list of nominees and winners (marked with an asterisk) is below.

Best Song
Carly Rae Jepsen, "Call Me Maybe" *
Rihanna (featuring Calvin Harris), "We Found Love"
Gotye, "Somebody That I Used to Know"
Pitbull (featuring Chris Brown), "International Love"
Fun. "We Are Young"

Best New
Rita Ora
Fun.
One Direction *
Lana Del Rey
Carly Rae Jepsen

Best Female
Rihanna
Katy Perry
Pink
Taylor Swift *
Nicki Minaj

Best Male
Justin Bieber *
Kanye West
Flo Rida
Pitbull
Jay Z

Best Pop
Justin Bieber *
No Doubt
Katy Perry
Taylor Swift
Rihanna

Best Live
Taylor Swift *
Lady Gaga
Jay Z and Kanye West
Green Day
Muse

Best Hip Hop
Jay Z and Kanye West
Nas
Rick Ross
Drake
Nicki Minaj *

Best Rock
Linkin Park *
Green Day
Muse
Killers
Coldplay

Best Electronic
David Guetta *
Swedish House Mafia
Avicii
Skrillex
Calvin Harris

Best Alternative
Jack White
The Black Keys
Arctic Monkeys
Florence and the Machine
Lana Del Rey *

Best Video
M.I.A., "Bad Girls"
Lady Gaga, "Marry the Night"
Katy Perry, "Wide Awake"
Rihanna (featuring Calvin Harris), "We Found Love"
PSY, "Gangnam Style" *

Best Look
Nicki Minaj
Rihanna
Jack White
Taylor Swift *
A$AP Rocky

Biggest Fans
Justin Bieber
One Direction *
Lady Gaga
Rihanna
Katy Perry

Best World Stage
Arcade Fire
Arctic Monkeys
B.o.B
Evanescence
Flo Rida
Jason Derülo
Joe Jonas
Justin Bieber *
Kasabian
Ke$ha
LMFAO
Maroon 5
Nelly Furtado
Red Hot Chili Peppers
Sean Paul
Snoop Dogg
Snow Patrol
Taylor Swift

Best PUSH
Foster the People
Lana Del Rey
Mac Miller
Michael Kiwanuka
Gotye
Rebecca Ferguson
Fun.
Rita Ora
Conor Maynard
Of Monsters And Men
Carly Rae Jepsen *

Worldwide Act
Dima Bilan (Europe)
Han Geng (Asia Pacific) *
Ahmed Soultan (Africa/India/Middle East)
Rihanna (North America)
Restart (Latin America)

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Tags: awards, MTV, MTV EMA, MTV EMA 2012

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