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Nathan Hubbard: 'Twitter is committed to helping the music industry sell more'

Tom Pakinkis
Nathan Hubbard

Former Ticketmaster CEO and current head of commerce at Twitter Nathan Hubbard says that the music industry now has one of its strongest advocates at the social network giant.

As Hubbard steps into his new role only days after a sudden departure from Live Nation-owned Ticketmaster earlier this month, he has moved to bolster music’s relationship with Twitter saying that the company has a “firm commitment to help the music industry sell more goods”.

Speaking to Billboard, Hubbard said: “[The music industry] should know they have one of the strongest advocates for the business.

“I bring an intimate familiarity of what they need and what their business is, that background, history and knowledge to Twitter, where so much of the conversation is driven by artists and live events. That will manifest itself in great products to help the business grow. That’s our hope, certainly, coming in.

“We think the music industry should be tremendously excited about this, because music is a huge part of the dialogue happening on Twitter,” he added.

“What it says is we now have a pretty firm commitment to help the music industry sell more goods.”

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Tags: Twitter, social media, Nathan Hubbard

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