New Leeds Arena sponsored by First Direct
The new 13,000-seat arena in Leeds has agreed its major sponsor and will be known as the First Direct Arena.
This marks the bank's first major sponsorship deal. It has been agreed for five years and sees its name on the SMG Europe-operated building.
Mark Mullen, chief executive of first direct (pictured left) commented: “This is a really exciting move for first direct. Leeds is the city that has made us who we are and we’re thrilled to ...
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