The company has teamed up with business environment specialist DMX to develop the fully-licensed music service that will suit business such as shops and offices.

Jessica Steel, executive vice president of Business Development and Corporate Development at Pandora, said: "Music plays a central role in enhancing retail and service environments. Now all businesses, from national chains to local dentist offices, can personalize their brand experiences the same way that people personalize their individual experiences on Pandora."

John Cullen, DMX chief ...