New Universal Music UK and Pure partnership driven by 'wireless speaker demand'
Universal Music UK and music electronics manufacturer Pure have teamed up in a partnership driven by a “high demand for wireless speakers”.
The e-commerce partnership aims to see Universal Music UK bring Pure’s Jongo multi-room music system and on-demand music service, Pure Music to a wider market.
“Consumers are starting to embrace new streaming technologies and services and are looking for new and easy ways to discover and enjoy new music,” said Universal Music UK head of e-commerce Stephen Partridge.
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