Nielsen launches TV and online ad success measuring system

RHIAN JONES

Nielsen has launched a new system that measures the effectiveness of advertising across TV and online.

Using a cross-platform, campaign ratings will be handed to advertisers, agencies and publishers to see how many people, by age and gender, are seeing their ad on TV and online.

Nielsen states that the measurement will be "important because, by showing the relative cost effectiveness of the separate TV and online parts of the campaign, the system now makes clear to brands what the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...