Nielsen to track YouTube ad views after initial Google hold-out
Google has decided to allow Nielsen to measure the number of views garnered by YouTube adverts after initially shunning the company on the matter for the past two years.
According to the Wall Street Journal, Nielsen said that after a brief test period it expects its measurement tags to be “accepted across all Google properties including YouTube… by early 2014”.
Nielsen’s tags will allow the performance of online ads to be tracked in terms of the number of people ...
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