There’s still a good market for music television – but the demographic is older and the approach has to move away from programming that focuses on live performance.

That’s according to Reef TV, the production company behind an ITV documentary looking at the history of Now! That’s What I Call Music on the compilation series’ 30th anniversary.

Talking to Music Week, executive producer Ben Weston outlined the programme, The Story Of Now, which is due to be broadcast on ITV ...