Official Album Chart Analysis: Sales hit new 2011 high

Official Album Chart Analysis: Sales hit new 2011 high

On a more positive but poignant note, last week's top seller was Lioness: Hidden Treasures, the posthumous third album by Amy Winehouse. Debuting atop the chart on sales of 194,966, it makes the fourth biggest debut of the year, and is the second number one album for Winehouse, who spent three weeks at number one with her second album, Back To Black in 2007, a further week at number one in 2008 with the deluxe edition of that album, and three weeks at number one earlier this year when, following her death, sales of the two editions were combined for chart purposes.

Although it wasn't logged as such at the time, Back To Black had an even bigger sales week than Lioness, in Christmas week 2009, when the Deluxe Edition of the album was number nine on sales of 106,212, while the original was number 10 with sales of 103,587, making a total of 209,799. Back To Black was the UK's biggest selling album of the 21st century until it lost that title to Adele's 21 less than a fortnight ago. It jumps 79-70 on the current chart, with sales of 7,383, lifting its career tally to 3,395,312, but with 21 selling 83,847 copies as it falls 5-6, it increases its lead, with a 46 week score of 3,501,638 sales - this also including a half share of the Frank/Back To Black doublepack that sold 44 copies last week and more than 21,000 in total. Winehouse's 2003 debut album, Frank, which reached a new chart peak (number three) following her death, climbs 163-153 this week, with the 2,194 copies it sold taking it closer to the million mark, at 981,147.

Lioness' roaring success denied Michael Buble's Christmas album a return to pole position, despite its sales increasing by 31.78% week-on-week to 189,659. That's the highest weekly tally yet for the album, which has spent seven straight weeks in the top five, while racking up sales of 685,964 copies. It will be the album to beat next week.

Although introductory single Nothing's Real But Love peaked at number 10, 2010 X Factor runner-up Rebecca Ferguson's first album Heaven fared much better last week, Debuting at number three on sales of 128,458, it is the 26th Top 10 album by an X Factor act. 2009 runner-up Olly Murs isn't faring too badly either, with his second album, In Case You Didn't Know dipping 1-4, with sales of 113,394 copies, as its second single, Dance With Me Tonight, climbs to number one. 2008 runners-up JLS are also doing fine, with their third album, Jukebox, falling 11-12, while increasing sales to 46,638. With all these runners-up doing so well, the new 2011 runner-up Marcus Collins, can look to the future with confidence.

The rest of this week's Top 10: Rihanna's Talk That Talk dips 3-5 (96,270 sales); Ed Sheeran's + holds at number seven (75,406 sales); Coldplay's Mylo Xyloto holds at number eight (75,261 sales); One Direction's Up All Night falls 4-9 (72,320 sales); and Bruno Mars' Doo-Wops & Hooligans holds at number 10, with sales of 60,740. Doo-Wops & Hooligans thus becomes only the second 2011 artist album to sell a million copies, following Adele's 21. Doo-Wops & Hooligans sold 6,775 copies in 2010 as an import, and has sold 1,037,039 copies this year. Adele's 2008 debut, 19, has also sold more than a million copies this year: to be precise 1,160,228 of its overall tally of 1,890,498.

While Amy Winehouse and Rebecca Ferguson's new albums made high debuts, the week's third and last Top 40 entry, El Camino debuts at number 29 for Black Keys. The fourth chart album by the duo, from Akron, Ohio, is thus matches the debut position of their last, Brothers - but there's a huge difference in sales. Brothers was a May 2010 release and had to sell only 6,798 copies to get there but El Camino sold 21,891 copies last week - 222.02% more - to achieve a statistically identical result.

The screening of The Nation's Favourite Bee Gees Song on ITV brought a re-entry to the chart for their 2004 compilation Number Ones at number 40 (16,004 sales). Technically, it's a debuting reissue rather than a straight re-entry, as the original album, on Polydor, reached number seven in 2004 on its way to sales of 389,557, while the currently charted album was released on Reprise in 2008, although it had sold only 8,152 copies before last week.

Another ITV programme, A Week With Beyonce, provided a much-needed boost for the Destiny's Child star's latest album 4, which jumps 49-26, with sales up 146.60% week-on-week at 24,115. Meanwhile, Justin Bieber's Christmas album, Under The Mistletoe, is up 54-28, with sales leaping 165.90% week-on-week to 23,990, helped partly by his ITV special This Is Justin Bieber, though the programme was screened only five hours before the end of the trading week and will likely pay bigger dividends a week hence.

We've named four of the five albums to sell more than 100,000 copies last week above. The fifth, of course, is Now That's What I Call Music! 80, which recorded sales of 185,863 - down 11.80% week-on-week - to secure an easy third week atop the compilation chart. With 692,420 sales in 20 days, the album is lagging 9.62% behind same stage sales of 2010 equivalent Now! 77. Now! 80's runner-up for the second straight week is Now That's What I Call Xmas. The album - a descendant of the massively successful Now The Christmas Album - reached number five in the year it was released (2006), number seven in 2007, number 10 in 2008, number four in 2009 and number three in 2010. It sold 49,560 copies last week and, with sales to date of 982,991, will pass the million mark this week.


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