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Official Charts Analysis: Avenged Sevenfold sell 21K to land first No.1 album

Avenged Sevenfold

ALBUMS

After selling more than 100,000 copies of each of their last three albums - a tough ask in the current climate - Avenged Sevenfold land the big prize, debuting at number one with Hail To The King. Ending the four week residency of Richard & Adam's The Impossible Dream - which was overwhelmed by a flurry of new releases and dips to number four on sales of 13,403 copies - Hail To The King is Avenged Sevenfold's sixth album, and their first number one, after selling 21,147 copies last week.

The California hard rockers previous best chart placing came in August 2010, when Nightmare debuted at number five (19,802 sales). Formed in 1999, Avenged Sevenfold failed to make the Top 200 with 2001 debut Sounding The Seventh Trumpet or 2003 follow-up Waking The Fallen, though they have subsequently achieved to-date sales of 40,828 and 62,485, respectively.

Third album City Of Evil secured the band its chart debut in 2005, peaking at a modest number 63, though it has now sold 140,105 copies. That's only slightly fewer than their biggest seller, a self-titled 2007 set, which reached number 24, and has sold 141,978 copies. Although their highest charting album hitherto, Nightmare is their third biggest selling album to date, with sales of 118,868.

For all their album sales, the band has never managed to land a Top 40 single - the title track of their new album didn't even make the Top 75, although it came close, peaking three weeks ago at number 76. Their 2005 single Beast And The Harlot remains their highest-charting hit, at number 44. Their biggest selling single, Afterlife, was lifted from their eponymous album in 2008, and peaked at number 197, although it has subsequently sold 46,856 copies.
 
Avenged Sevenfold's success in topping the chart with an album that contains no hit singles comes despite going head-to-head with Naughty Boy's debut album, Hotel Cabana, which boasts four Top 10 hits - the number one smash La La La (feat. Sam Smith) and Emeli Sande collaborations Never Be Your Woman (number eight), Wonder (number 10) and Lifted, which dips four places from its debut position of number eight on sales of 22,152 copies this week. Hotel Cabana sold 20,125 copies and also features Naughty Boy collaborations with Bastille, Wretch 32, Ed Sheeran, Gabrielle, Tinie Tempah and several others.
 
The Bob Dylan Bootleg Series is the gift that keeps on giving for Sony, with Volume 10 - Another Self Portrait (1969-1971) - debuting at number five (10,165 sales) this week. Volumes 1-3 of the series were issued as a set in 1991, reaching number 32, and further volumes - all of which have charted - have been released sporadically ever since. Of the rest, the one that charted highest was Tell Tale Signs (Volume 8), which reached number nine in 2008. The most recent, The Witmark Demos (Volume 9), reached number 18 in 2010. Another Self Portrait features 35 rarities and previously unreleased tracks across 2 CDs plus a third CD featuring the entire set of 16 songs that he performed with The Band at the Isle Of Wight festival on 31 August 1969. It is 72 year old Dylan's 56th album chart entry, and extends his tenure on the list to more than 49 years.
 
Their previous album releases all made the top three but Franz Ferdinand have to settle for a number six debut (9,515 sales) for fourth album Right Thoughts, Right Words, Right Action this week.  Their self-titled 2004 debut opened big, selling 75,457 copies to enter and peak at number three. Follow-up You Could Have It So Much Better, upped the ante, debuting at number one on sales of 101,884 in 2005, but 2009 set Tonight opened and peaked at number two with a disappointing first week sale of 27,558.

Although it turned in the best first week of a Franz Ferdinand album, You Could Have It So Much Better is emphatically their second biggest seller, with a to-date tally of 504,782 putting it massively behind Franz Ferdinand (1,276,858 sales) and hugely ahead of Tonight (115,911 sales).  The Glasgow band reached number one in Scotland with You Could Have It So Much Better, and number two with Franz Ferdinand. Tonight and Right Thoughts, Right Words, Right Action.
 
Arriving nearly 14 months after his third album, Write It On Your Skin, Newton Faulkner's fourth album, Studio Zoo, is a unique release, which was recorded at his home studio, with the sessions being streamed live on-line throughout the five week recording process. Although clearly an exciting and fascinating event for his fans, the album has the smallest first week of any of his albums, as measured either in chart position or sales, opening at number 10 on sales of 7,239 copies. Faulkner's 2007 debut Hand Built By Robots debuted at number three on sales of 24,740 copies, and reached number one three weeks later. Follow-up Rebuilt By Humans debuted and peaked at number three, on first week sales of 30,343. Finally, Write It On Your Skin debuted at number one last year, even though it had the lowest first week sale (16,647) of the three.
 
Receiving a massive boost from the release of the new Halcyon Days edition, which adds current number one single Burn and eight more tracks, Ellie Goulding's Halcyon leaps 26-3 (15,883 sales) to achieve its highest chart placing since it debuted 36 weeks ago at number two. Overall sales of the album stand at 353,088 - less than half the 722,191 copies that her chart-topping 2010 debut Lights has sold thus far.
 
One And All (number 29, 3,729 sales), the second chart entry for Cornish 'buoy' band Fisherman's Friends, whose nine living members have an average age of 58 (a 10th member, Trevor Grills, who died in February, aged 54, is also featured on the album). They previously reached number nine in 2010 as Port Isaac's Fisherman's Friends, with an album of the same name.
 
Reading and Leeds Festivals were well served by BBC TV and radio, and result in boosts for several albums from participants, most notably Bastille's Bad Blood (13-9, 7,302 sales), Biffy Clyro's Opposites (36-24, 4,128 sales), The Lumineers (45-37, 2,963 sales), Chase & Status' No More Idols (58-39, 2,902 sales), Frank Turner's Tape Deck Heart (56-43, 2,654 sales) and The Foals' Holy Fire (68-54, 2,028 sales), all of which increased sales at least 40% week-on-week.
 
Top 10 albums not mentioned elsewhere: Rudimental's Home dips 2-7 (8,363 sales) and Stereophonics' Graffiti On The Train fades 5-8 (7,326 sales), the latter primarily because of the fading influence of their appearance at the V Festival a couple of weeks ago. However, Best Of Stereophonics: Decade In The Sun dashes back onto the chart at number 21 (4,772 sales). It is currently priced at £3 at both Amazon and Tesco.     
 
New to the Top 10 last week, but dropping now at an alarming rate,  Travis' Where You Stand plunges 3-31 (3,653 sales), while John Mayer's Paradise Valley crashes 4-48 (2,342 sales).
 
Also new to the chart this week: Reiu Royale by Andre Rieu (number 40, 2,810 sales), The Third Eye Centre by Belle & Sebastian (number 44, 2,627 sales), Edward Sharpe & The Magnetic Zeros (number 51, 2,096 sales), Joy Of Nothing by Foy Vance (number 55, 2,014 sales),  Hall Of Fame by Big Sean (number 56, 2,007 sales), 6 Feet Beneath The Moon by King Krule (number 65, 1,621 sales) and Winter Kills by Devildriver (number 71, 1,542 sales).  
 
Now That's What I Call Music! 85 is the number one compilation and number one album overall for the sixth straight week. Selling a further 37,037 copies, it jumps 2-1 on both the compilation and overall 2013 to-date chart, with sales of 729,171, eclipsing Now! 84 (714,490 sales).
 
Overall album sales are up 8.36% week-on-week at 1,417,369 - 4.66% below same week 2012 sales of 1,486,657.

SINGLES

No change at the top of the singles chart, with Ellie Goulding's Burn extending its stay at the summit to three weeks but doing so on sales of just 62,270 copies - the lowest for a number one for 20 weeks, and the fifth lowest in 35 charts so far this year.
 
With no new threat materialising, Avicii's former three week topper Wake Me Up is also static, spending its fourth straight week at number two on sales of 52,094 copies. Sales of Klangkarussels's Sonnentanz (Sun Don't Shine) are down more than a quarter but it too is unmoved, holding at number three (45,316 sales).
 
Brighton boys Rizzle Kicks snared three Top 10 singles from their 2011 debut album Stereo Typical, and return to the top tier with Lost Generation (number six, 33,787 sales), the introductory single from second album, Roaring 20s, which dropped today (2nd).
 
Drake ducks into the Top 10 with Hold On We're Going Home (feat. Majid Jordan) rising 11-9 (27,961 sales).
 
Lana Del Rey Vs. Cedric Gervais' Summertime Sadness returns to the peak it previously held for three weeks, rebounding 5-4 (39,069), Miley Cyrus' former chart-topper We Can't Stop rallies 6-5 (37,468 sales) and Lady GaGa's Applause recovers 9-7 (30,621 sales) - but all experience declining sales.
 
Elsewhere in the Top 10, Earthquake rumbles 4-8 (28,135) and Blurred Lines remains focused at number 10 (25,657 sales).
 
It is almost two years since Lighthouse shone briefly and weakly to become the 26th and last Top 40 hit for Westlife. In a glittering career dating back to 1999, they sold 7,355,087 singles. Band member Shane Filan has a long way to go to match that but makes a start with his first solo single Everything To Me debuting at number 14 (21,529 sales). Filan is only the second member of the group to achieve solo success, following Brian McFadden, who departed in 2004, and had a handful of hits, most notably debut single Real To Me, which topped the chart that September on sales of 35,435.
 
The 1975 reached number 19 with debut hit Chocolate in March, and number 30 in June with The City. Their third Top 40 hit is Sex, which debuts at number 34 (8,864 sales). All three songs are on the group's eponymous debut album, which was released today.
 
Still climbing: there are new peaks again this week for OneRepublic's Counting Stars (20-17, 16,387 sales), Bastille's Things We Lost In The Fire (52-39, 7,993 sales), Olly Murs' Right Place Right Time (61-41, 7,369 sales) and Miguel's Adorn (54-49, 6,108 sales).
 
Macklemore & Ryan Lewis could be heading for their third smash hit of the year, with the pro-gay anthem Same Love vaulting 142-25 (10,567 sales). The track features Mary Lambert on vocals and has already been a major hit in many other countries, topping the chart in Australia and New Zealand. Macklemore & Lewis' debut hit Thrift Shop topped the chart in February, and follow-up Can't Hold Us got to number three in May, racking up respective sales of 732,187 and 572,869. All three tracks are from their album The Heist, which climbs 64-45 (2,623 sales) this week.
 
Doing OK debuts at number 60 (4,544 sales) for Wretch 32 feat. Jacob Banks, Don't Stop enters at number 61 (4,447 sales) for Nina Nesbitt and Brand New Day debuts at number 75 (3,711 sales) for Kodaline.
 
Overall singles sales are up 2.12% week-on-week at 3,150,759 - 8.47% below same week 2012 sales of 3,442,303. 

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Tags: Official Chart Analysis

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