Official Singles Chart Analysis: Little Mix sell 210k units

Official Singles Chart Analysis: Little Mix sell 210k units

Winners of the TV talent show just eight days ago (11 December), their cover of Irish singer/songwriter Damien Rice's Cannonball sold more copies in a week than any single this year. However, it didn't sell as spectacularly as some of its X Factor predecessors, topping the chart on first week sales of 210,129 - less than half the 439,007 copies that Matt Cardle's When We Collide sold on its introductory frame last year.

Rice's own recording of Cannonball responds to Little Mix's cover by entering the Top 40 for the fourth time. The track reached number 32 when first released in 2003, number 19 when reissued in 2004, and number nine after being covered on The X Factor by Welsh teacher John Adams 12 weeks ago. It sold 14,150 copies last week to re-enter the chart at number 19, and has sold 191,696 copies in total - criminally, less than Little Mix's sold last week alone. And Little Mix's second performance of En Vogue's Don't Let Go (Love) in the final has brought the original 1997 number five hit back into the Top 40 for the second time in a month. It re-charted at number 23 three weeks ago, and now dashes 89-27 (11,875 sales).

Impetus gained from performances in the final weekend of The X Factor also propel Coldplay's Paradise 7-2 (73,063 sales), and earn 2006 X Factor winner Leona Lewis' latest single, a cover of Nine Inch Nails' Hurt, a number eight debut (27,912 sales). The track was also a number 39 hit for the late Johnny Cash in 2003, when it was issued as a double A-side with his cover of Depeche Mode's Personal Jesus. Cash's version - which even Nine Inch Nails acknowledge as the definitive recording of the song - is resurgent, jumping 164-70 (4,175 sales).

After topping the chart last week with the lowest sale for a number one single in over two years, Olly Murs' Dance With Me Tonight dips to number three (41,726 sales).

Festive recordings decorate the Top 40 again this week thanks to: Mariah Carey's All I Want For Christmas Is You (12-11, 22,282 sales), Fairytale Of New York by The Pogues feat. Kirsty MacColl (15-13, 21,203 sales), Wham!'s Last Christmas (26-28, 11,501 sales), Justin Bieber's Mistletoe (23-25, 12,517 sales), Wizzard's I Wish It Could Be Christmas Everyday (28-31, 10,549 sales) and Slade's Merry Xmas Everybody (33-37, 9,337 sales).

Overall singles sales increased by 6.23% week-on-week to 3,258,254 - 8.44% below same week 2010 sales of 3,558,649.


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