One Direction have signed a multi-million pound deal with drinks brand Pepsi, following in the footsteps of high-profile music acts such as Madonna, Michael Jackson and Beyonce.

Adding weight to their campaign to conquer the US market - which has already seen the five-piece make history as the first British band to top the Billboard chart with their debut album – the One Direction Pepsi video ads will see the group star alongside some of the nation’s leading American football ...