One Direction strike sales gold at Olympics

Paul Williams

One Direction's What Makes You Beautiful has enjoyed double-digit sales increases or better in a number of leading music markets following the band's Olympics closing ceremony performance.

The Syco single rose 68% in Italy, 50% week on week in Germany, 53% in Switzerland, 58% in the Netherlands, 44% in Australia and 33% in Norway, while doubling its sales in France and Spain, according to Nielsen Music figures. Its numbers were also up significantly in Canada, while there was a 4% rise ...

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