Only one in 10 iOS users streaming via Apple Music, claims study
One in 10 iOS users are streaming via Apple Music, according to a new study.
The research showed that 77% of iOS users in the US are aware of Apple Music, with 11% using the new streaming service. MusicWatch surveyed 5,000 US consumers and weighted the results to the US population.
Among those who had tried Apple Music, 48% reported they are not currently using the service. More than a quarter (28%) of Spotify Premium customers also use Apple Music, ...
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