Pandora: 'Direct label deals don't work internationally'

RHIAN JONES

Pandora CFO Mike Herring has said securing direct deals with labels for services that operate internationally doesn’t work, in an interview with CNET.

iTunes Radio, unlike Pandora, struck direct deals with the labels that will let it expand across the globe. Apple’s service notched up more than 11 million unique listeners in its first five days after launching.

However, Herring said “people who have direct deals that are operating internationally are not doing well” and Pandora has no plans to do the ...

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