Pepsi: iTunes Radio can become 'critical piece' in engaging music fans

Tom Pakinkis

Pepsi has revealed that, while music streaming is nothing new, it was the broad Apple ecosystem that attracted it to the company’s newly launched iTunes Radio.

Pepsi will be the new platform’s exclusive beverage sponsor until the end of 2013, according to Billboard, with ad packages for iTunes Radio being sold at a minimum of $1 million for a 12-month commitment from 2014.

PepsiCo’s chief marketing officer of global consumer engagement Frank Cooper told Billboard that the new service’s real ...

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