Pledge partners with Universal for BB King box set

Tom Pakinkis

PledgeMusic has launched its latest campaign, partnering with Universal to release a career-spanning BB King box set.

Working with Universal Strategic Marketing, the campaign will run until September 24 to see the release of Ladies and Gentlemen… Mr. BB King, at which point the set will be put out through traditional retail channels.

The full box set package comprises 10 CDs as follows:

  • Two CDs chronicling his early years on Bullet, Modern/RPM and Kent/Crown Records:

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