The music industry could be missing out on a big pay day by failing to invest in marketing a new high-quality, consumer-friendly digital format, according to audio experts.

Speaking at a debate hosted by Universal at Abbey Road Studios, a panel made up of technophiles such as Abbey Road engineer Jonathan Allen, Dolby’s Jonathan Jowitt and producer Ben Hillier agreed that it's time for labels and services to be brave and market a new format.

Recent research has showed a ...