Spotify’s Kevin Brown has reignited debate around On Air/On Sale by arguing that tracks should be available to stream as soon as they make their radio debut.
Speaking at the BPI AGM on Wednesday, Brown, who is Spotify’s head of label relations (Europe) said tracks should be made available on his company’s service as soon as they go to radio “regardless when the commercial date is”.
“The social features on Spotify allow fans to share the track on social networks in effect making them an online street team spreading the word about the song,” he said.
The exec said the consumption of a track on Spotify “will help with recognition radio testing”.
“We can share the analytic data and consumption. We can share live data of consumption of a current single which will give the promotions team ammunition,” he explained.
Those who don’t support the On Air/On Sale debate prefer a track to win weeks of upfront promotion before being available to buy, helping give it a better first week on the Official UK singles chart.
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