Racecourse owner Jockey Club has revealed plans become a concert promoter for sports venues and big spaces throughout the UK.
Titled Jockey Club Live, the joint venture has been set up with Andrew Wilkinson (pictured), a music promoter of 25 years, and advertising and media exec Simon Halden.
Plans also include expanding the number of gigs at racecourses, including staging them on non-race days.
As a way of generating extra revenue in 2013, music nights ran after a day’s racing at the Jockey Club’s 15 sites.
It staged 25 music nights with 200,000 visitors and acts such as Kaiser Chiefs, McFly and Labrinth.
Wilkinson has put on gigs for the Rolling Stones, Elton John and Pink Floyd and is a director of Wincanton Racecourse.
Discussing the plans, he said: “The ever increasing interest in live events means there is a growing opportunity for venues of all sizes, particularly racecourses that are generally not hamstrung by licensing restrictions and objections from neighbours, to provide a range of music and entertainment.”
Source: Financial Times