RAJAR: Bauer sees Magic and Kiss make gains under new strategy
Bauer's saw gains across all four of its flagship brands in the first quarter of 2015.
Magic Radio posted a national reach of 3.6 million, representing a 31.2% rise quarter-on-quarter. Magic was also the No.1 commercial radio brand in London with 1.9 million listeners.
Meanwhile, Kiss UK increased its audience to 4.9 million. That's a 6.4% year-on-year gain, while the brand (which includes Kiss Fresh and Kisstory) was flat quarter-on-quarter. Its Q1 15 share stood at 2.8% compared to 2.5% ...
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