Former RCA digital exec Jennifer Fowler has been given the newly created role of senior vice president, US marketing and revenue generation at Sony Music Entertainment.
Based in New York, Fowler is tasked with developing strategies for generating revenue and artist exposure from Sony’s commercial partnerships and distribution and discovery platforms.
Reporting to executive vice president US sales and distribution Darren Stupak, Fowler will also head up the US sales and marketing, research and analytics and college marketing teams.
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