Rdio’s new CEO Anthony Bay has hinted at significant growth for the streaming service in his first interview since taking over the role.
With previous experience at Apple, Microsoft and Amazon, Bay says his appointment is part of plans to grow the company.
Bay replaced Drew Larner in his new position at the end of 2013. He headed up Amazon’s global video business and is credited for developing technologies such as Windows Media Player at Microsoft. Prior to joining Microsoft, he spent eight years at Apple leading the firm’s online services.
While the exec refused to reveal any numbers, he said; “I know how to build larger businesses, I understand certain things about scale, and that's why this was a good fit for me. And if you ask the people who own the company, I think that's why I think they felt I was a good fit for them.
‘We've done a very good job at attracting lots of people. The problem is we didn't have a free version that could keep people around and offer one audience -- one very large audience -- a way to have a relationship with us every day. They had to decide to spend 10 bucks or leave. In terms of what we will do to continue to make Rdio unique for customers, stay tuned.”
Discussing royalties, he said the service offers artists, composers and musicians a “fair exchange” for making their music available on Rdio. “We are in the business of taking other people's music that we didn't own and making it available to the world. So it is a privilege, seriously, to be able to have the right to do that," he explained.
"It is not an obligation of the music companies to give their music away. Those things belong to artists and composers and musician and we have to pay them for that."
Founded in 2010, the Danish-Swedish music service originally offered a subscription only option. An on-demand option without ads launched in October 2011.
In December, Rdio launched in 20 new countries, expanding its global footprint to 51 territories across six continents.