Record industry enjoys £2.2m Olympics windfall - BPI

Record industry enjoys £2.2m Olympics windfall - BPI

The London 2012 Olympics stimulated a £2.2m boost for UK labels, according to new figures from the BPI.

The Opening and Closing Ceremonies of the games created 250,000 extra album sales and just under 500,000 additional music track downloads, reports the BBC.

According to the BBC, big winners from the exposure included Emeli Sande, who performed at both Ceremonies, as well as The Who and Kate Bush.

Nearly a quarter of the tracks in the Official Top 100 Singles chart in the week after the Closing Ceremony were songs played at the event. Three of the tracks hit the Top 10.

Meanwhile, 24 of the Top 100 albums chart were by artists who performed or had songs included in the event.

The Closing Ceremony, on August 12 was found to have a bigger impact on sales than the Opening Ceremony - with a rise of 267,000 track downloads in the subsequent week, compared with 225,000.

However, the figures only appear to focus on acts who played at The Games. The overall effect of the Games is likely to have contributed to a notably quiet Q3 overal..


Tags: bpi, olympics, 2012

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