Multi-Grammy award-winning producer/songwriter RedOne has launched a new joint venture with Cash Money Records within Universal Music.
Cash Money-2101 Records will launch two new acts on its roster, Swedish-Congolese singer/ songwriter Mohombi and pop trio TalkBack.
The company sees the coming together of Morocco-born RedOne (Nadir Khayat) with Cash Money founders Ronald “Slim” and Bryan “Baby” Williams.
RedOne, who has collaborated with the likes of Lady Gaga, Pitbull, Enrique Iglesias, Nicki Minaj and Usher, runs 2101 Records in a JV with Universal Music chairman and CEO Lucian Grainge.
“I have always been impressed with the way Slim and Baby do business. Their determination to build their artists’ careers from the ground to super stardom, shows their sheer commitment,” said RedOne.
“I have strived to work with the best in the industry throughout my career and this opportunity to partner my 2101 label with Cash Money on these projects is one such example. Together, we’ll be able to continue to help Build Global Stars and make hit music that we hope fans around the world will enjoy”
“We consider Cash Money a family, and RedOne fits right in,” said Slim about the joint venture. “He is a world-class producer, songwriter, musician and now record executive who just adds to what we have built here, and look forward to expanding in the years ahead.”
“This is all about bringing true creative talent together and providing them the resources, guidance and platform to innovate,” stated Grainge. “I love these guys.”
RedOne has won three Grammy Awards, been named BMI’s Songwriter of the year in 2010, Billboard magazine’s Producer of the Year and multiple awards from the Swedish Music Publishers Association.