'It would be a huge mistake for the Western music industry to ignore India's potential' - Saavn CEO
The CEO of an Indian music streaming service has emphasised the territory's market potential for Western music and entertainnment businesses.
MusicAlly reports that Vinodh Bhat, CEO of Saavn - which has 10m active users amongst the 1.2 billion population - said that: "It would be a huge mistake for the Western music and entertainment industries to ignore India’s potential" and that he expected consumption of Western music to grow from 4% to 10% in the territory over the next four ...
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