The new service, hosted on the Sainsbury's Entertainment website, provides customers with access to over 2.3 million downloads - including tracks and albums.

The catalogue of music contains tracks starting at 89p, chart albums from £6.99 and 'Deal of the Week' albums for £4.99 - with a limited-time user incentive of the first individual track download from the service being free (offer ends May 6).

These downloads also gain Nectar points -Sainsbury's loyalty points collection scheme.

Sainsbury's is also guaranteeing ...