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Sam Bailey scores Xmas No.1 with 148k sales: Official Charts Analysis

Sam Bailey scores Xmas No.1 with 148k sales: Official Charts Analysis

SINGLES

Barely a week after winning The X Factor, Leicester prisoner officer/housewife Sam Bailey also wins the battle for the Christmas number one, debuting in pole position with her cover of Demi Lovato's hit, Skyscraper, while Lovato's original - a number seven hit last year - re-enters at number 37 (9,213 sales).

It is the 10th time in as many seasons that the winner's coronation single has reached number one - but only the sixth time that an X Factor act has had the Christmas number one.

Although selling well over twice as many copies as runner-up Pharrell Williams' Happy, Bailey's debut came with sales of just 148,853 - a modest introductory total for an X Factor coronation single. The only one to sell fewer copies on its debut was the very first - Steve Brookstein's version of Phil Collins' Against All Odds. The full list of X Factor coronation singles, and their first week sales is as follows:

WEEK

YEAR

DEBUT POSITION

TITLE

ARTIST

FIRST WEEK SALES

 

 

 

 

 

52

2004

2

AGAINST ALL ODDS

STEVE BROOKSTEIN

127372

51

2005

1

THAT'S MY GOAL

SHAYNE WARD

742180

51

2006

1

A MOMENT LIKE THIS

LEONA LEWIS

571253

51

2007

1

WHEN YOU BELIEVE

LEON JACKSON

275742

51

2008

1

HALLELUJAH

ALEXANDRA BURKE

576046

51

2009

2

THE CLIMB

JOE MCELDERRY

450838

50

2010

1

WHEN WE COLLIDE

MATT CARDLE

439007

50

2011

1

CANNONBALL

LITTLE MIX

210129

50

2012

1

IMPOSSIBLE

JAMES ARTHUR

489560

51

2013

1

SKYSCRAPER

SAM BAILEY

148853

 

Bidding for his third number one hit of the year and his first in a solo capacity, Pharrell Williams improves 4-2 with Happy (63,858), jumping over 2006 X Factor winner Leona Lewis' Christmas single One More Sleep, which holds at number three (44,642 sales) even as parent album Christmas With Love dips 13-15 (34,608 sales).

 

The most successful of the many Facebook spoiler campaigns aimed at denying Sam Bailey the number one slot was that for veteran hard rock band AC/DC's Highway To Hell. Number 56 in 1979 in its original studio version and number 14 in a live version in 1992, it also reached number 40 last December, following the release of AC/DC's catalogue in new remasters. It tops all those positions this week, re-entering the chart at number four (43,093 sales). Rave duo Altern 8's 1991 number three hit Activ8 (Come With Me) also garners enough Facebook support to return to the Top 40 at number 33 (9,810 sales).

Avicii's Hey Brother falls 2-5, despite increasing sales for the seventh week in a row to a new high of 42,010. Parent album True climbs the chart and increases sales for the fifth consecutive occasion, jumping 41-34 (19,055 sales). It sold more copies only when debuting 13 weeks ago at number two.

Ellie Goulding's How Long Will I Love You also increases sales, while falling 5-7 (35,248 sales).

Completing the Top 10, Lily Allen's Somewhere Only We Know slides 1-6 (37,714 sales), Jason DeRulo's Trumpets are muted 7-8 (29,504 sales) and Eminem's The Monster (feat. Rihanna) revives 10-9 (25,711 sales), swapping places with One Direction's Story Of My Life (24,376 sales).

Falling 12-13, Mariah Carey's All I Want For Christmas Is You sold a further 20,934 copies to become the UK's 142nd million seller, and Carey's first.

New entries to the Top 75 not mentioned above: I Wish It Could Be Christmas Everyday by The Big Reunion Cast (number 21, 13,681 sales), Rudeboy by Sigma feat. Doctor (number 56, 5,869 sales),

There are new peaks for Awolnation's Sail (20-18, 15,379 sales), Katy Perry's Unconditionally (34-25, 11,945 sales), Chase & Status' Alive (28-26, 11,819 sales), Kelly Clarkson's Underneath The Tree (46-30, 10,791 sales), Little Mix's Little Me (51-39, 9,080 sales) and John Newman's Losing Sleep (52-48, 6,838 sales),

Overall singles sales increased 9.88% week-on-week to 3,093,381 - 18.89% below same week 2012 sales of 3,813,716.  

ALBUMS

Fewer than 200 sales prevented The X Factor from providing the Christmas number one single and album for only the second time in its history. The popular ITV talent contest's new champion, Sam Bailey, duly debuts atop the singles chart less than a week after becoming the 10th winner of the competition but after running a little ahead of Robbie Williams' Swings Both Ways all week, One Direction - who finished third in the 2010 competition - faltered at the final hurdle, with third album Midnight Memories remaining at number two instead of reclaiming the throne. Ironically, the programme which has served to damage The X Factor's Saturday night dominance all year - Strictly Come Dancing - undoubtedly provided the necessary swing for Williams to ease past One Direction. With the end of the sales week just 160 minutes away, Williams took to the screen to perform Puttin' On The Ritz, helping to boost last minute digital downloads of the album.

In the week as a whole, Swings Both Ways sold 126,330 copies - just 162 up on its previous personal best set a week earlier - to top the chart for the third time in five weeks. Holding at number two, Midnight Memories sold 126,146 copies. The gap of 184 between the top two was the smallest since Emeli Sande's Our Version Of Events outsold Joe Bonamassa's Driving Towards The Daylight by just 85 copies to deny the prolific American bluesman his first number one album in June 2012.

Swings Both Ways has now sold 535,527 copies, and leapfrogs over Williams' last album Take The Crown's career tally of 515,207 and 2006 album Rudebox's career tally of 514,457 to move from last (13th) to 11th in his personal best-sellers list. It is his fifth Christmas number one album, following solo sets Swing When You're Winning (2001), Escapology (2002), Greatest Hits (2004) and Take That reunion album Progress (2010). The artist with most number one Christmas albums is John Lennon, who topped the yule log seven times as a member of The Beatles, and once solo, with the posthumous compilation The John Lennon Collection in 1982.

While Williams won the sprint for this week's chart honours, One Direction are poised to win the marathon that is the top album rankings for 2013, with Midnight Memories' four week tally of 608,932 sales giving it a good chance of preventing Emeli Sande's Our Version Of Events from being the number one artist album for the second year in a row. Sande's album goes into the final week of the year with a lead of 58,693 sales. Midnight Memories, incidentally, has sold more than 120,000 copies every week since its release, becoming the first album to do so more than three weeks in a row since Adele's 21 did it 10 weeks in a row following its January 2011 release.

Like Robbie Williams and One Direction, the rest of last week's top five remain unmoved. Gary Barlow's Since I Saw You Last increases sales by 10.81% to 116,730 (its best yet, 579 more than its opening week) as it holds at number three; Olly Murs' Right Place Right Time is number four for the fourth week in a row since being expanded, and in the top five for the second Christmas in a row, with sales up 17.99% week-on-week at 98,249; and Beyonce's eponymous new album continues at number five. The album debuted in that position last week on the basis of just two days of digital sales. It came out on CD last week, but despite the fact that it sold 16,690 copies in that format, its overall sales were down by two (!) at 67,856. Tracks from Beyonce also became available as individual downloads for the first time, and four of them made the Top 200 - Drunk In Love (feat. Jay-Z) at number 57 (5,747 sales), Mine (feat. Drake) at number 89 (3,177 sales), Pretty Hurts at number 123 (2,200 sales) and Xo at number 177 (1,540 sales).

In what has been an incredibly tough year, the rest of the Top 10 sold upwards of 50,000 for the first time - Ellie Goulding's Halcyon hurtles 15-6 (64,208 sales), Celine Dion's Loved Me Back To Life climbs 8-7 (63,925 sales), Michael Buble bubbles 6-8 (63,843 sales) with To Be Loved and 7-9 (61.719 sales) with Christmas, and The Killers' Direct Hits powers 25-10 (53,040 sales). It is nine years to the week since the biggest ever number 10 sale of 161,849 - more than three times The Killers' tally - for Madonna's Confessions On A Dance Floor.

Christmas is on the verge of becoming Michael Buble's second album to sell upwards of 2m copies, with a to-date tally of 1,987,563. His 2009 album Crazy Love has sold 3,040,144 copies.

Despite increasing sales, Elvis Presley's The Nation's Favourite Elvis Songs and Eminem's The Marshall Mathers LP both end six week Top 10 residencies, with the former falling 10-11 (46,830 sales) and the latter 9-14 (42,648 sales).

39 of the Top 200 sold fewer copies week-on-week, 16 of them declining by more than 10%. The rest all increased sales, with just two albums charting for the first time - Somewhere, Somehow by We Are Kings (number 88, 4,065 sales) and Quality Street: A Seasonal Selection by Nick Lowe (number 143, 2,108 sales).

While One Direction's Midnight Memories will likely be the year's biggest selling artist album, it certainly won't be the biggest seller overall. That will be Now That's What I Call Music! 86 which secures its fifth straight week atop the compilation chart on sales of 172,641 - 9.78% up week-on-week.  It leapfrogs immediate predecessor Now! 5 to top both the overall and compilation rankings for 2013, with to-date sales of 973,337. Although it will undoubtedly top the million mark this week, it is trailing its 2012 equivalent, Now! 83. At this stage of its life exactly a year ago, Now! 83 had sold 1,202,675 copies on its way to cumulative sales of 1,527,066 - a total which seems well beyond Now 86!'s reach.

Overall album sales last week were up 13.21% at 4,598,813. It is the 10th week in a row they have increased, and the fifth week in a row they have smashed their 2013 record. However, they are 16.80% below same week 2012 sales of 5,527,603. In the same week in 2005, album sales reached their all-time peak of 10,581,571 - 120.09% higher than last week. In that week, 16 artist albums topped the 100,000 sales mark, compared to just three last week.   

 

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Tags: Official Charts Analysis, Sam Bailey

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