Second breaker at US singles for 'super-priority' Bedingfield

Polydor has earmarked Daniel Bedingfield's breakthrough ballad If You're Not The One as an international "super-priority", as the single breaks through the US charts to propel his Island Def Jam-issued album back into play.

The single is currently at number 12 at Top 40 radio, while it was also the number one most added at the AC format last week.

Polydor head of international Greg Sambrook says, "It is shaping up to be the second hit single for Daniel Bedingfield in the US which, for a UK artist right now, is no mean feat."

Moving 55-43 on the Hot 100, If You're Not The One beat the starting position for previous single Gotta Get Thru This (77), but it is yet to be seen whether it will also better that track's peak position within the Top 10. The release of the track has boosted US interest for the album, which has clocked up more than 200,000 sales so far, pushing it back into the Billboard 200 at 153, and moving up to 141 this week.

Bedingfield, who recently completed a UK tour in March, is set to return Stateside in mid-May for a month for key summer radio festivals before coming back to complete further promo in the UK and Europe.

"We saw what a huge impact If You're Not The One had on his album sales in the UK - it is an album-selling track but also a key career development track and its importance cannot be overstated," says Sambrook.

The album Gotta Get Thru This is being rolled out in European markets following the staggered release of If You're Not The One on the Continent.

Bedingfield has visited every key European market for showcases and promo in the run-up to the release of the ballad, which has already found favour with Scandinavian radio programmers, reaching number four in Norway, seven in Sweden and moving 28-22 in Holland, where he is still to perform at the TMF Awards later this month.

Meanwhile, Ms Dynamite is devoting the first half of this year to the US as the campaign for her March 11-released album A Little Deeper through Interscope builds Stateside. Dynamite made a high-profile entry into the market with an appearance on Saturday Night Live to mark the launch of the album performing Dy-na-mit-ee.

However, she leads off in the US, as in the UK, with It Takes More at radio while her presence is also being felt on TV with the latter track at Top 10 on MTV's TRL and added to BET network. Interscope has also targeted a wide spread of press securing coverage in Newsday, LA Times, Rolling Stone and Spin.

A Little Deeper made its debut on the R&B albums chart at 80 last week while debuting at 179 in the main Billboard 200.


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