The VMAs 'spin-off', streamed live and exclusively online, is the second to be held this year (the first took place in April 2011 and attracted 3 million votes). It featured new genres and user-generated categories including Oops! I Did It Online (biggest over-sharing celebs) and Best Artist with a Cameraphone.
Amongst slightly sillier named categories there is: Best Music App, Best Music Hack and Most Addictive Social Music Service.
Shannon Connolly, MTV VP of Digital Strategy, said: "It's about celebrating ...
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