Shazam-enabled TV advertising improves effectiveness and engagement

Brandon Bakshi

Shazam-enabled TV advertising engages viewers and improves brand recall, according to new research.  

A study by Frank N. Magid Associates found that those who used Shazam were: more than twice as likely to talk about the brand or the ad with others, and those that tagged an ad are three times as likely to interact with the brand through desirable follow-up actions after seeing the commercial.

It also found that people who used Shazam had a higher recall of the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...