Obermann will be based in London, overseeing the UK and the Continental Europe digital teams and coordinating with Germany.

Sony said that this new structure would help it to "serve the marketplace more efficiently by creating a unified European-based team that enables us to be faster and more effective at spotting and executing on business opportunities in the region with both new and existing partners".

Meanwhile, Sony has appointed Ulrich Jaerkel as SVP, business development, Europe and Africa.

In his ...