We've already heard from Universal and Warner this week on the importance of Q4 2012 to the record industry - and today it's Sony's turn to give its view.
The quarter has been heightened in 2012 by an unspectacular Q2 and an Olympics-hit Q3, whilst the first half of the year trailed behind 2011 in terms of album sales.
Below, Music Week asks the questions to Nicola Tuer (pictured) - EVP Sony Music, UK & Ireland...
How important could Q4 ...
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