Soundcloud is revamping its subscription system, with the introduction of two premium tiers in place of its current four.
Announced at SXSW, the company is introducing Pro and Pro Unlimited with the view to bring in more brands and media companies, according to Music Ally.
Current services Lite, Solo, Pro and Pro Plus are being ditched in favour of a new Pro service with a €29 annual fee/ €3 per month for four upload hours, and Pro Unlimited at €99 a year or €9 a month for unlimited upload hours.
The invite-only beta version Pro Partner scheme has varied case-by-case rates and those signed up include Snoop Lion, The Dream, Red Bull Sound Select, Blue Bottle Coffee, The Guardian, Warner Bros Pictures and Nerdist.
As part of their package they will have access to new features and a dedicated Promoted Profiles area.
SoundCloud’s head of brand communications Mark Dewings told Music Ally: “We’re working with this small number of brands and creators to understand how we can help them get visibility on the platform, and at the same time do that in a way that’s organic to SoundCloud.”
Statistics report that the company currently attracts 180million unique users per month. It doesn’t pay artists royalties for streaming.
Soundcloud launched a revamped site in late 2012, after securing a reported $50m of funding at the beginning of that year.