Southampton Guildhall is to be renamed O2 Guildhall Southampton as the building becomes the sixteenth venue to join the partnership between Live Nation and O2 Telefónica.
Owned by Southampton Council, the Grade II Listed Building is operated by Live Nation UK.
In place since 2008, the partnership already encompasses 15 venues, including O2 Academy Brixton, O2 Shepherd’s Bush Empire and the O2 Apollo in Manchester.
Speaking on the latest addition, Paul Latham, COO, Live Nation said: “This is a fabulous example of how we at Live Nation work with our respective partners to deliver a great offering to our customers.
“In this instance, we are combining the heritage and civic pride of our partner at Southampton Council with the vision and talent of our marketing partners at O2, to deliver enhanced facilities and engagement opportunities.”
Southampton Guildhall was opened in 1937 and is located at the centre of the city's new cultural quarter. The venue plays host to a wide breadth of entertainment including rock, pop, comedy, classical orchestras and family entertainment.