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Spotify improves discovery function

Spotify improves discovery function

Spotify has announced an upgrade to its service which it says will see a whole host of 'powerful' music discovery features introduced across its desktop, mobile and new web player platforms over the coming weeks.

“Users tell us they don’t know what to listen to, and artists tell us they want to connect more closely with fans” said Daniel Ek, CEO and founder at Spotify. “So we’re creating a new and personalised way of finding great music.”

New additions, which you can watch below being introduced by Ek, include:

  • The Follow tab, which givesm usic recommendations from  trusted musical influences, including friends and celebrities such as Metallica and Paul McCartney. This tab also highlights your Facebook friends and recommends people you may find interesting. Plus you’ll be able to see who you follow and who follows your profile.
  • The Discover tab, which combines Spotify technology and social tools with content from Pitchfork, Songkick and Tunigo, and many more, 
  • Audio Preview, which allows users to dip into new music without moving away from the song they're playing. If they like what they hear they can save it for later or play it right away.
  • New Collection - a new way to save music to devices.
  •  Mobile push notifications for new album releases, plus a more curated social feed; better personalised Profile page; redesigned Artist pages.

“Our music influences are as individual as we are,” added Ek. “Maybe you discover new songs or artists by reading reviews, listening to the radio, or sharing with friends. Maybe you go to a lot of concerts, love making cool playlists, or want to know what the people you care about are getting in to. Spotify now brings all of this together.”

The Follow features will roll out as part of a desktop app update in the coming weeks, with a full cross-platform upgrade arriving next year.

View Spotify’s full presentation given today in New York below:

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