Spotify needs 20m subscribers to compete with iTunes' annual royalties

Tom Pakinkis

Spotify will pay artists similar annual royalties to artist once it has gained around 20 million subscribers.

That’s according to the streaming service’s ‘artist in residence’ D.A Wallach, who reiterated in an interview with Hypebot that Spotify’s royalty rates should grow as the company does.

He looked to the world of streaming film and television to set a target, saying, “The larger Spotify gets, the larger the royalty rates should be. 

“The royalty rates we’ve paid out have been growing ...

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