Spotify has launched a free feature for artists to sell merchandise and ticketing from within their profiles in its desktop, web and mobile apps, via partnerships with Topspin and Songkick.
The streaming service won’t take a cut of any sales and the revenues are intended as an "ongoing effort to bring additional revenue opportunities to artists on top of Spotify’s growing royalty payouts".
Concert listings now appear within the service on both desktop and iPhone. Powered by Songkick, all Spotify users can see when artists are playing shows in their areas, browse more information about the shows, and click to buy tickets.
The Topspin merchandise feature will be introduced in the upcoming months from which fans will be able to browse and buy new items from their favorite artists.
"We don't believe in saying artists should give their music away for free and make their money elsewhere. But we know that touring and merchandise is a huge part of many artists' careers, and Spotify wants to add value in those ways as well," said director of artist services at Spotify Mark Williamson speaking to The Guardian.