Spotify teams with MusicMetric for new analytics service

Musicmetric has announced a deal with Spotify that will allow its users to benchmark Spotify data alongside social media trends and file-sharing information.

Musicmetric Pro, Musicmetric’s premium analytics tool, will integrate Spotify data allowing it to be analysed alongside other data streams. MusicMetric says this could show how streaming data can be used by the music industry to better leverage revenues.

Anyone with Spotify Analytics can now access all their data through Musicmetric, meaning streaming data can be laid on ...

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