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Sweden: Record sales rise again in 2012

Tim Ingham
Sweden: Record sales rise again in 2012

Overall recorded music sales in Sweden in 2012 showed an increase of 14%, with 90% of all digital income coming from streaming services.

Sweden, the home of Spotify, saw overall recorded music income rise from just over SEK 829 million (£79.82m) in sales in 2011 to over SEK 943 million (£90.8m) in 2012, according to the Swedish Recording Industry Association (GLF).

Digital sales continue to increase and now account for 63% of total music sales, up by 12% compared to last year. A total of 90% of these digital sales come from streamed music services (82% in 2011) while 10% are from other internet services (18% in 2011).

Ludvig Werner, CEO, International Federation of the Phonographic Industry (IFPI) Sweden said:

“It’s very pleasing to see that 2012 was the best year for music sales since 2005. This is a clear sign that more consumers are paying for their music consumption than for some time. Now everyone can consume music legally in whatever way they choose: streamed, downloaded or on CD.

"We hope that a recovering market for music will encourage artists and music companies to release more music and that in turn our entrepreneurs will create even more and better services for music consumption.”

 

(All the numbers below represent thousands):

2012

UNIT SALES

% CHANGE FROM 2011

SALES AS REVENUE (SEK)

% CHANGE FROM 2011

Singles

33

-51%

874,000

-16.8%

Albums

8,440

-14.9%

327,930

-14.8%

Videos

233

-16.6%

16,151

-14.7%

Digital - streaming

-

-

541,625

55.4%

Digital - other

 -

 -

56,983

-24.7%

Total

-

-

943,563

13.8%

 

 

KEY STATS

  • Album sales account for 35 percent of total music sales. Sales of physical albums decreased by 15 percent in 2012.
  • Of the total music sales, 40 percent are Swedish performers and 60 percent are international performers.
  • Vinyl sales increased by 59 percent in 2012 but still represent just 1.4 percent of total music sales.

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Tags: streaming, spotify, IFPI, Sweden

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