The comparison between cars and horses is an obvious one. So there may have been some raised eyebrows when agency FCB Inferno suggested BMW launch its brand new hybrid i8 model with a campaign based on a pre-historic man jumping on the back of a wild stallion for the very first time. 

But BMW has been a motoring thoroughbred since the 1930s. And, according to FCB Inferno chief creative officer Al Young, the Curiosity spot endeavours to capture the ...