Taylor Swift enters long-term partnership with Diet Coke

Country-pop crossover artist and six-time Grammy Award-winner Taylor Swift has signed a long-term partnership deal with Diet Coke.

Business Wire reports that she will serve as a programme ambassador for several Diet Coke initiatives and will be integrated into all key marketing efforts for the brand – including advertising, retail activation, experiential and more.

Swift will be at the centre of the brand’s ‘Stay Extraordinary’ campaign and will be featured in television, print and digital advertising which is due to ...

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