Truelove Music strikes deal with Coca-Cola for European ad campaign

Tom Pakinkis

Truelove Music has secured a deal with Coca-Cola for a new pan-European ad campaign.

The publisher is in the final stages of finding a future star to perform a new cover of You Got The Love for the second phase of the Coca-Cola initiative.

The #ReasonsToBelieve media campaign (pictured) started on December 23 2013 with a choir spot.

The imminent second stage is targeted at the teen market, with contenders to perform the song having now been whittled ...

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