Audio fingerprint tech company TuneSat claims that over 80% of music played commercially is either unreported or misreported.
When it comes to music played commercially, the feedback that musicians and songwriters are getting back are “more than likely wrong," an executive from the company told Digital Music.
"Cue sheets and affidavits are routinely entrusted to interns to fill out – sometimes by hand. One misspelled song title and the artists wave goodbye to their royalties. “ the company explained.
TuneSat is, however, pitching the extent of this problem while putting itself forward as the solution - it has been deploying audio fingerprinting technology to scan TV stations worldwide, to detect unreported or unauthorised use of a client's music.
TuneSat claims that its detections work under dialogue, sound effects, or voiceovers.