UK Album Chart analysis: Florence's Ceremonials sells 94k

UK Album Chart analysis: Florence's Ceremonials sells 94k

There are no such problems for follow-up Ceremonials, which dashes to a number one debut this week on sales of 94,050 copies, even though first two singles - What The Water Gave Me and Shake Out - failed to breach the Top 20, peaking at number 24 and number 27, respectively.

Lungs DID reach number one...at the 28th attempt, in January 2010 but - released only days after Michael Jackson's death - spent its first five weeks at number two, behind The Essential Michael Jackson. It was the longest run at number two assembled by any album since 2002, when Blue's One Love endured a similar spell as second best. Had Jackson not died, Lungs would have spent its first five weeks in pole position, a feat achieved by only one debut album in the 21st century, Leona Lewis' 2007 debut, Spirit, which spent seven weeks at the summit before being overhauled. While Ceremonials is off to a better start than Lungs, it will have its work cut out to remain ahead of its illustrious predecessor, which sold 63,032 copies on its debut, a total which has since swollen to 1,417,810.

Professor Green's debut album, Alive Till I'm Dead, also entered at number two - albeit in a softer market on sales of 27,409 in September 2010 - but despite the runaway success of introductory single Read All About It, which roared to first week sales of 153,007 last week, and continues to top the singles list, his second album, At Your Inconvenience, has to settle for a lower debut, arriving at number three. That's clearly more a consequence of being released at a more competitive time of year than anything else - its first week sales were 44.59% higher than Alive Till I'm Dead's at 39,631.

Forming a buffer zone between the Florence + The Machine and Professor Green albums, last week's number one, Mylo Xyloto, dips to number two for Coldplay, on sales of 67,132 copies.

Never having previously advanced beyond number 72, Alfie Boe made his breakthrough with last album Bring Him Home. Released at the end of 2010, it debuted at number 24, and eventually peaked at number nine, selling 209,093 copies. Boe consolidates his breakthrough with follow-up Alfie debuting at number six (32,192 sales).

With consecutive number eight hits with first two singles, Down With The Trumpets and When I Was A Youngster, rap duo Rizzle Kicks make a good start with first album Stereo Typical debuting at number nine (24,134 sales).

Michael Buble's Christmas dips 3-5 (35,885 sales) but is joined in the Top 20 by another unseasonably early selection of songs celebrating December 25, specifically Justin Bieber's Under The Mistletoe, which debuts at number 13 (14,991 sales). Three songs appear on both albums: Have Yourself A Merry Little Christmas, Silent Night and Mariah Carey's modern Christmas classic, All I Want For Christmas Is You. Bieber's version of the latter is a duet with Carey herself, and also debuts on the singles chart at number 170 (1,207 sales). As for the original...it increases its sales for the 12th week in a row, with sales last week of 1,117 - 63.10% more than the previous week. It is back in the Top 200 (number 181) and at the current rate of progress should breach the Top 40 in three or four weeks.

Arriving exactly nine years after their first hits set, Forever Delayed: The Greatest Hits,The Manic Street Preachers' second hits set, National Treasures: The Complete Singles debuts at number 10 (23,594 sales). Forever Delayed debuted and peaked at number four this week in 2002, with first week sales of 60,801 eventually growing to 638,895.

The Beach Boys' legendary but previously unreleased Smile debuts at number 25 (8,117 sales), earning the group its 33rd Top 75 entry and its highest charting album since Summer Dreams: 28 Classic Tracks reached number two in 1990.

Achtung Baby failed in its efforts to become U2's fifth consecutive number one studio album when released in 1991, coming off second best in a head-to-head with Michael Jackson's Dangerous but the 20th anniversary remastered reissue did well last week, selling 6,316 copies to re-enter the chart at number 35.

Elsewhere on the album chart this week, heavy metal asserts itself with the arrival of Megadeth's Th1rt3en (number 34, 6,361 sales), the Lou Reed & Metallica collaboration Lulu (number 36, 6,019 sales) and Steel Panther's Balls Out (number 37, 5,862 sales).

Adele's 21 recovers 8-7, with sales up 16.73% week-on-week at 26,882. The album has sold 3,254,679 copies since its release 41 weeks ago, and has now passed James Blunt's Back To Bedlam (3,244,797) to become the second biggest seller of the 21st century, behind Amy Winehouse's Back To Black.

Overall album sales are up 1.22% week-on-week at 2,011,161 - 11.50% below same week 2010 sales of 2,272,391.


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