DIY, the UK-based music magazine, has launched a new weekly title - DIY Weekly, available from today (March 11) via Apple Newsstand.
The new DIY Weekly title will be available every Monday, featuring journalism and photography, alongside video, audio, integrated e-commerce and interactive content, specifically created for the digital format.
DIY Weekly follows on from the thisisfakediy.co.uk website - which last year celebrated a decade of establishment. It also has a monthly print magazine, launched in 2011.
Initially available on iPad as single issues or via subscription, DIY Weekly will eventually be rolled out on iPhone, Android and Kindle. The weekly will operate alongside the monthly title, with DIY maintaining commitment to print.
Stephen Ackroyd, editor and founder of DIY, said: “Publishing has become more than just having a magazine or website. The range of devices and platforms available present an exciting time for any publication to experiment and try new things. That's why we decided to launch DIY Weekly. Apple's Newsstand gives us the same flexibility to publish quickly, with rich media and beautiful photography that we enjoy on the web, but the opportunity to marry that with the craft and context of print.
“As a platform, Newsstand lets us publish a low-cost paid for title which can be distributed worldwide, and hopefully brings a greater sense of permanence to digital publishing. This isn't a collection of single articles where readers will dip in and dip out, replying on quick win news snippets and social media noise to reach an audience, but a proper coherent publication. It really is the best of both worlds."
Rupert Vereker, CEO and founder of DIY publisher Sonic Media Group added: “We remain committed to publishing DIY as a monthly print title alongside the new weekly edition and, obviously, the website. With cumulative sales of just under 100 million units in the first three years since launch the iPad cannot be ignored. Apple still dominates the market, which accounted for 43.6 per cent of tablet shipments, so it's the obvious place to start.
“The new format doesn't just offer exciting opportunities for editorial. As well as the ability to create rich media based advertisements and sponsorships, as a native title in the Apple infrastructure, it integrates especially well with iTunes sales - something that will no doubt be popular with record labels and readers alike.“
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