UK Music has welcomedBusiness Secretary Vince Cable’s new plans to have the Intellectual Property Office more involved in the combat of piracy and education surrounding IP protection.
Jo Dipple, chief executive of UK Music said: “I particularly welcome the Secretary of State’s announcement that a new national consumer campaign will be launched in the spring to help raise awareness about counterfeiting and piracy and ensure that the rights of creators and innovators are better enforced.
“I am very pleased that the kind of work UK Music has been doing with the Intellectual Property Office on education is being recognised as crucial to changing consumer behaviour. Last month we help launched MusicBiz with Newton Faulkner, in which young people develop advertising campaigns to show the value and importance of their intellectual property.
"I look forward to implementing other ideas planned in partnership with government, including an online game. A strong and collaborative education campaign will ensure a wider understanding of the importance of copyright and maintain the UK’s standing as a world leader in music and talent.”
Cable announced a new range of IPO services yesterday with an aim to improve services to business, strengthen enforcement and educate consumers about IP protection.
The BPI's Geoff Taylor has also responded positively to the new measures. They will come into effect in 2013.