Universal Music has appointed Gabriela Lopes as senior vice president of global insight – she will leave her current role as director of market research for IFPI in January.
Lopes will report jointly to president of global marketing Andrew Kronfeld and president of global digital Rob Wells.
In her new role, Lopes will lead Universal Music’s insight team utilising sales and other commercial data as well as analysis gathered from interviews and consumers around the world, delivering detail into the evolving attitudes and behavior to music fans.
“Insight and analysis is a key capability for our people around the world now as we are continually looking at how we can create and deliver ever more effective and impactful campaigns for our artists,” said Kronfeld.
“We’ve got a lot of ambition and plans for this part of our business and are delighted that Gabi, with all her experience and skills in this crucial area, is joining Universal Music Group to head our insight team.”
Rob Wells added: “The digital transformation of our business has led to an explosion in the amount and quality of data we now have available to do our jobs. Gabi has overseen the industry’s definitive global market research and analysis during this transformative process which gives her an excellent understanding of our business and how best to use data and insight to inform decisions and strategy.”
Lopes said: “I am delighted to be joining Universal Music Group. The importance the company is putting on data and insight is extremely positive. The Universal Music insight team, tools and research capabilities are the best in the industry and I very much look forward to working with them to contribute to the continued success of the company and its incredible artists.”
After working in a number of music labels around the world including EastWest Records in London, Atlantic Records in New York and Warner Music in Mexico, Lopes joined IFPI’s research team in London in 2001. She was promoted to head the department in 2007.